Mapping Out the Winning [Sales] Strategy
I have been talking recently with senior management at three large multinational organizations about how they use MindManager in their sales departments. I have to say that a few months ago I was not particularly clear on the value our software brings to this side of the business. But I have to say that what these people had to say pretty much knocked my socks off. You hear about people use MindManager for all kinds of interesting things. But these companies are using it to make more money faster. That's pretty compelling! It just kind of takes MindManager out of the realm of nice-to-haves and pushes it into the gotta-have category. I mean, if you could shrink your sales cycle from 90 days to an average of about a week (as one of the aforementioned people told me), wouldn't you want to run out and buy a few (hundred) more licenses for your entire sales team?
Along those same lines, it is very cool that Steve Martin of "Heavy Hitter Sales" fame will be our featured guest in an upcoming webinar on using MindManager for these self-same sales purposes. If the promo on Steve's own blog is any indication, this webinar (10-11am Pacific on Nov. 8. Enroll here) will get your blood moving: "All battlefield commanders," Steve says, "need location-based information--the coordinates of their current location and the enemies’ locations. With that, they can create a map that points the way to reaching their objective. Salespeople need the same type of information. They need to chart their own position in an account and the positions of enemy competitors. Finally, they need a road map that shows them how to win. I'd like to invite you to join me for a free webinar where I will present sales strategies to destroy your arch-enemies."
Steve's newest book, Heavy Hitter Sales Wisdom, looks at sales warfare strategy from the perspective of some of "the greatest military minds of all time—from Sun Tzu to Napoleon Bonaparte to George S. Patton."
Of course, we love the fact that Steve is passionate about his work. Attend this webinar, gain some very good insights on how to use MindManager to sell better and sell faster, then let me know how it works for you.